The beginning

2011

Over drinks at The Wolseley, in London, two friends discuss the chore of shaving with disposable multi-blade razors. A vision is born. Make shaving once more, a luxurious self-indulgent treat.

A brand is conceived. Derived from two drinking establishments in London's bustling West End — The Oscar Wilde bar at the Café Royal, Mayfair and The White Harte in Drury Lane.

Wilde & Harte Branding

Branding

2012

During the London 2012 Olympics, Wilde & Harte commission a brand identity. The requirement being understated, quintessential and above all, proudly British.

Various designs are presented before the successful logotype and monogram chosen. A design which still underpins the brand to this day.

Sheffield Steel

2013

Computer-aided design (CAD) files are generated in preparation for the first manufactured batch of stainless steel handles.

Skilled cutlery finishers apply an impeccable mirror finish to the steel surfaces. Wilde & Harte confidently positions itself in the high-end shaving market. 'Made in Britain' at its very best.

designer razor handles
designer razors UK

Inspired by the grandeur of iconic houses and palaces in London

2014-2015

The Apsley, Eltham and Osterley razor collections are welcomed by shaving enthusiasts the world over.

The Eltham Safety Razor is an Art Deco Masterpiece - Bloomberg

2016-2019

The brand attracts press coverage from leading publications such as Bloomberg Businessweek, British GQ and is referenced in many respected Men's Lifestlye Blogs.

Bloomberg Eltham Safety Razor review
using a safety razor

A new world

2020 & beyond

The coronavirus pandemic plunges society into global lockdowns with econonic turmoil restricting growth and development. We adjust to a new way of life.

As we experience more unrest in 2022 we must still believe a better, safer future for us all is on the horizon.

#believe

made in Britain

MADE IN BRITAIN

An initiative endorsed by the British Government supporting British manufacturers.

guarantee

OUR GUARANTEE

Purchase in confidence with the Wilde & Harte razor guarantee.