Our Story
The beginning
2011
Over drinks at The Wolseley, in London, two friends discuss the chore of shaving with disposable multi-blade razors. A vision is born. Make shaving once more, a luxurious self-indulgent treat.
A brand is conceived. Derived from two drinking establishments in London's bustling West End — The Oscar Wilde bar at the Café Royal, Mayfair and The White Harte in Drury Lane.
Branding
2012
During the London 2012 Olympics, Wilde & Harte commission a brand identity. The requirement being understated, quintessential and above all, proudly British.
Various designs are presented before the successful logotype and monogram chosen. A design which still underpins the brand to this day.
Sheffield Steel
2013
Computer-aided design (CAD) files are generated in preparation for the first manufactured batch of stainless steel handles.
Skilled cutlery finishers apply an impeccable mirror finish to the steel surfaces. Wilde & Harte confidently positions itself in the high-end shaving market. 'Made in Britain' at its very best.
Inspired by the grandeur of iconic houses and palaces in London
2014-2015
The Apsley, Eltham and Osterley razor collections are welcomed by shaving enthusiasts the world over.
The Eltham Safety Razor is an Art Deco Masterpiece - Bloomberg
2016-2019
The brand attracts press coverage from leading publications such as Bloomberg Businessweek, British GQ and is referenced in many respected Men's Lifestlye Blogs.
A new world
2020 & beyond
The coronavirus pandemic plunges society into global lockdowns with econonic turmoil restricting growth and development. We adjust to a new way of life.
As we experience more unrest in 2022 we must still believe a better, safer future for us all is on the horizon.
#believe
