The beginning

2011

Over drinks at The Wolseley, in London, two friends discuss the chore of shaving with disposable multi-blade razors. A vision is born. Make shaving once more, a luxurious self-indulgent treat.

A brand is conceived. Derived from two drinking establishments in London's bustling West End — The Oscar Wilde bar at the Café Royal, Mayfair and The White Harte in Drury Lane.

The Wolseley, London
Wilde & Harte Branding

Branding

2012

During the London 2012 Olympics, Wilde & Harte commission a brand identity. The requirement being understated, quintessential and above all, proudly British.

Various designs are presented before the successful logotype and monogram chosen. A design which still underpins the brand to this day.

Sheffield Steel

2013

Computer-aided design (CAD) files are generated in preparation for the first manufactured batch of stainless steel handles.

Skilled cutlery finishers apply an impeccable mirror finish to the steel surfaces. Wilde & Harte confidently positions itself in the high-end shaving market. 'Made in Britain' at its very best.

designer razor handles
designer razors UK

Inspired by the grandeur of iconic houses and palaces in London

2014-2015

The Apsley, Eltham and Osterley razor collections are welcomed by shaving enthusiasts the world over.

The Eltham Safety Razor is an Art Deco Masterpiece - Bloomberg

2016-2019

The brand attracts press coverage from leading publications such as Bloomberg Businessweek, British GQ and is referenced in many respected Men's Lifestlye Blogs.

Bloomberg Eltham Safety Razor review
using a safety razor

A new world

2020-2021

The coronavirus pandemic plunges society into global lockdowns and we adjust to a new way of life. Many of us develop new hobbies, or try new things.

The boom in wet shaving flourishes as we find time to perfect our shaving technique. We still need to look our best for a zoom call, right? Our new product — 100% stainless steel safety razors — hit the ground running.

The 'Line of Kings'

2022

Celebrating exquisite craftsmanship of royal armours and British made razors.

Forged in partnership with the Royal Armouries, Wilde & Harte present a new Eltham razor collection, the 'Line of Kings', inspired by the grand armours of English kings.

:ine of Kings - Royal Armouries
The 1st Duke of Wellington

The 'Field Marshal'

2024

A further collaboration with the Royal Armouries. Wilde & Harte present a distinguished new Apsley razor collection inspired by the great commander Arthur Wellesley, 1st Duke of Wellington.

View the ‘Field Marshal’ collection. 

made in Britain

MADE IN BRITAIN

An initiative endorsed by the British Government supporting British manufacturers.

guarantee

OUR GUARANTEE

Purchase in confidence with the Wilde & Harte razor guarantee.