Our Story
The beginning
2011
Over drinks at The Wolseley, in London, two friends discuss the chore of shaving with disposable multi-blade razors. A vision is born. Make shaving once more, a luxurious self-indulgent treat.
A brand is conceived. Derived from two drinking establishments in London's bustling West End — The Oscar Wilde bar at the Café Royal, Mayfair and The White Harte in Drury Lane.
Branding
2012
During the London 2012 Olympics, Wilde & Harte commission a brand identity. The requirement being understated, quintessential and above all, proudly British.
Various designs are presented before the successful logotype and monogram chosen. A design which still underpins the brand to this day.
Sheffield Steel
2013
Computer-aided design (CAD) files are generated in preparation for the first manufactured batch of stainless steel handles.
Skilled cutlery finishers apply an impeccable mirror finish to the steel surfaces. Wilde & Harte confidently positions itself in the high-end shaving market. 'Made in Britain' at its very best.
splendour & grandeur
2014
The Apsley, Eltham and Osterley razor collections are welcomed by shaving enthusiasts the world over.
London stockists of our luxury razors include leading gentlemen's accessories heritage brands D.R. Harris and Taylor of Old Bond Street.
Art Deco Masterpiece
2016
The brand attracts press coverage from leading publications such as Bloomberg Businessweek, British GQ and is referenced in many respected Men's Lifestlye Blogs.
Over the next few years, the brand continues to grow, our razors gain further press coverage and sales prosper in territories such as Japan and Australia.
A new world
2020
The coronavirus pandemic plunges society into global lockdowns and we adjust to a new way of life. Many of us develop new hobbies, or try new things.
The boom in wet shaving flourishes as we find time to perfect our shaving technique. We still need to look our best for a zoom call, right? Our new product — 100% stainless steel safety razors — hit the ground running.
The 'Line of Kings'
2022
Forged in partnership with the Royal Armouries, Wilde & Harte present a new Eltham razor collection, the 'Line of Kings', inspired by the grand armours of English kings.
Steeped in over 350 years of history, the 'Line of Kings' razors celebrate the exquisite craftsmanship of royal armours dating back to the 17th Century.
The 'Field Marshal'
2024
Building upon the success of the 'Line of Kings' collection, Wilde & Harte present a further collaboration with the Royal Armouries, a distinguished new Apsley razor collection inspired by the great commander Arthur Wellesley, 1st Duke of Wellington.
View the ‘Field Marshal’ collection.
Made in Britain
Endorsed by the British Government supporting British manufacturers.
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